Digital trans­for­ma­tion starts with IT

Digital trans­for­ma­tion starts with IT

Rising customer expecta­tions fueled by the consu­me­ri­za­tion of IT has led to a digital arms race by companies to put the customer first by devel­o­ping new business models, re-engi­nee­ring business processes, employing social media and using analytics to increase customer enga­ge­ment and roll out perso­na­lized new products and services.

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