According to a recent study 47% of marketing depart­ments will have 60% or more of their appli­ca­tions on a cloud platform within less then two years.

When asked which Value-Added Reseller (VAR) is most likely to win their enter­prises’ business for a signi­fi­cant hosting project, the majority said IBM (18%) followed by Microsoft  (11%), Amazon (8%) and Dell (7%).

Database (57%), e-mail (54%) and business appli­ca­tions (ERP, CRM & industry-specific apps) (49%) are the three leading appli­ca­tion hosting invest­ments enter­prises will be making in the next two years.

These and other insights are from Beyond Infra­struc­ture: Cloud 2.0 Signifies New Oppor­tu­ni­ties for Cloud Service Providers  a report providing valuable insights into the Managed Service Provider (MSP) and Cloud Service Provider landscape. The study was conducted by 451 Research LLC and provides several useful take-aways on the broader MSP and CSP market­place.

Key take-aways include the following:

  • Enter­prises’ highest expecta­tions when moving to hosted services or cloud computing is gaining improved tech­no­logy quality on platforms and appli­ca­tions (22%), helping to grow the business (18%), improved avai­la­bi­lity and better business service (13%).  The following graphic analyzes the expecta­tions enter­prises have when moving to the cloud.

Highest expectation moving to the cloud

  • Within two years, 34% of enter­prises will have 60% or more of their appli­ca­tions on a cloud platform. 47% of marketing depart­ments will have 60% or more of their appli­ca­tions on a cloud platform in two years.  These and other insights are from the graphic, Future Percent of Appli­ca­tions in Cloud by Depart­ment.

future percent of apps in cloud by department

  • 63% of all enter­prises surveyed are running an on-premises private cloud with a hosted private cloud. 45% using an on-premises private cloud with a public cloud. 32% have a hosted private cloud inte­grated to a public cloud. The following graphic shows the relative level of inter­o­pe­ra­bi­lity maturity across the three hybrid cloud scenarios 451 Research evaluated. MSPs and CSPs need to excel at mastering cloud inter­o­pe­ra­bi­lity and inte­gra­tion tech­no­lo­gies to keep pace with the wide variety of enter­prise needs in this area now and in the future.

hybrid cloud interoperability

  • Security (35%), better control by IT teams (19%) and improved perfor­mance (17%) are the three most common factors driving enter­prises to move workloads from public to private clouds.  It’s inte­res­ting to note than only 14% of respon­dents see workload migra­tions from public to private clouds being cost driven and only 7% are seeing the shift due to IT centra­li­za­tion plans.

Hybrid Cloud Migration Drivers

  • Backup and Recovery (68%), Disaster Recovery/Site Recovery (54%),  Appli­ca­tion devel­op­ment tools & platforms (47%) and Mobile Services (47%) are the four Managed Services enter­prises anti­ci­pate investing the most in in the next two years. The following graphic provides an overview of fore­ca­sted spending on Managed Services over the next two years.

Managed Services

  • Database (57%), e-mail (54%) and business appli­ca­tions (ERP, CRM & industry-specific apps) (49%) are the three leading appli­ca­tion hosting invest­ments enter­prises will be making in the next two years. Analytics including Business Intel­li­gence (BI), data mining and Big Data (41%) is the sixth-most mentioned area for future invest­ment. The following graphic provides an overview of Appli­ca­tion Hosting invest­ment prio­ri­ties over the next two years.

application hosting

  • When asked which Value-Added Reseller (VAR) is most likely to win their company’s business for a signi­fi­cant hosting project, the majority said IBM (18%).  Microsoft (11%), Amazon (8%) and Dell (7%) were mentioned second through fourth. When asked which system inte­grator (SI) would most likely win a signi­fi­cant hosting project, IBM was mentioned most often (25%) followed by Microsoft (13%).  Please see the second graphic for the top-mentioned SIs.

significant hosting projecttop mentioned SIs

  • CIO/CTOs are the most influ­en­tial C-level execu­tives regarding purcha­sing decisions related to cloud-based Appli­ca­tion Devel­op­ment and IT Operations/Administration apps.  CEOs are the most influ­en­tial regarding cloud-based marketing app adoption.  The following two graphs illu­strate the stake­holder decision making authority roles of C-level execu­tives.

Stakeholder decision making authoritystakeholder decision making by department

Author: Louis Columbus

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