IDC predicts that 70% of CIOs will embrace a “cloud first” strategy in 2016.

Talk to anyone about the Cloud today and you will hear a long list of advan­tages and benefits from flexi­bi­lity to business agility to reduced operating costs to CAPEX -> OPEX and access to assets vs owning assets and all the resulting business benefits that accrue from these advan­tages.

The rate of change in business today really puts you at a disad­van­tage if you make long-term invest­ments in anything.” – a Customer

It’s all about the last letter of the word Cloud, the “D” = Delivery. And let’s be clear the Cloud is a game changer by enabling IT in so many wonderful, new and cost effective ways. But I think we miss the bigger benefit that the Cloud offers if we focus only on the “D.” of Delivery. Move your thinking to the first letter of the word Cloud, the “C”. C stands for Customers, Colla­bo­ra­tion, Collec­tive Intel­li­gence, Crea­ti­vity, Co-Creation, Change and Culture. These indi­vi­dual and collec­tive human potential assets are all enabled and liberated by the Cloud.

Cloud Business Transformation

The only irre­pla­ce­able capital an orga­ni­sa­tion possesses is the knowledge and ability of its people. The produc­ti­vity of that capital depends on how effec­ti­vely people share their compe­tence with those who can use it.” – Andrew Carnegie, 1835 – 1919

Conclu­sion: Move your thinking forward to the “C” at the beginning of Cloud, where the maximum benefit and potential for change, crea­ti­vity and inno­va­tion lie. “C” ulti­ma­tely equals Business Trans­for­ma­tion. Provide your customers, your collea­gues, your partners and your network with appli­ca­tions, tools and a usage expe­rience that they truly want and they will reward you with high quality, high value work with high levels of commit­ment, enga­ge­ment and personal fulfil­ment. The true promise of the Cloud is not limited to Opera­ti­onal Effi­ci­ency, but rather it is an enabler of Business Trans­for­ma­tion.

The Cloud = Business Trans­for­ma­tion

To Acce­le­rate Customer Adoption of Cloud Services sell Business Trans­for­ma­tion benefits first, then business agility and cost savings second.

Author: David Ednie

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